Friday, 15 May 2020

Coke Studio just dropped Asma-ul-Husna in Atif’s voice

Owing to the ongoing Ramazan festivities coinciding with the struggles prompted by the pandemic, Coke Studio released it’s message of hope in the form Atif Aslam’s recitation of Asma-ul-Husna on May 14, 2020. The three and a half minute track relaying the 99 attributes of Allah is produced by Zulfiqar Jabbar Khan alias Xulfi, while the video is directed by Asim Raza, stated a press release. Inscribed into the cultural memory of Pakistan, the Asma-Ul-Husna has many renditions, Coke Studio’s version, however, manifests a multi-layered soundscape. Beginning with the sound of a black hole collision, followed by the echoes of “Allah” from the iconic

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