Owing to the ongoing Ramazan festivities coinciding with the struggles prompted by the pandemic, Coke Studio released it’s message of hope in the form Atif Aslam’s recitation of Asma-ul-Husna on May 14, 2020. The three and a half minute track relaying the 99 attributes of Allah is produced by Zulfiqar Jabbar Khan alias Xulfi, while the video is directed by Asim Raza, stated a press release. Inscribed into the cultural memory of Pakistan, the Asma-Ul-Husna has many renditions, Coke Studio’s version, however, manifests a multi-layered soundscape. Beginning with the sound of a black hole collision, followed by the echoes of “Allah” from the iconic
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