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While Milan, Paris and other fashion capitals of the world are preparing to go the virtual route to showcase their latest fashion offerings, Pakistan has already wrapped up its first Virtual Fashion Show 2020. Led and conceptualised by Frieha Altaf of Catwalk Productions, the digital event – titled ‘United Fashion Front,’ (UFF) – was organised to pay tribute to the front line fighters of Covid-19. The show, aside from attracting online buyers, also presented Pakistan’s designers in a new, digital light. The design houses showcased in the event included Faraz Manan, Shehla Chatoor, Elan, Generation, Nomi Ansari, Republic by Omar Farooq,
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